2022(CH)
Everybody’s Perfect festival
Graphic identity | Social Media | Exhibition design | Poster design
︎︎︎ See The Perfect Guests exhibition
︎︎︎ See The Perfect Guests exhibition
Everybody's Perfect, is a queer movie festival which promotes LGBTQIA+ rights throughout different events: films, performances, exhibitions and lectures.
Graphic identity
The Everybody's Perfect festival kicked off with the pre-event exhibition around Lake Geneva: The Perfect Guests (︎︎︎). We were asked to design the festival poster as well as the exhibition poster. We had to create an identity that worked together for both events.
To create the festival's identity, we established a connection with the exhibition poster by zooming in on the same photograph of actress Sandra Guldberg Kampp captured by Camilo Agudelo. We also worked with the photographer's analog film burns.
To create the festival's identity, we established a connection with the exhibition poster by zooming in on the same photograph of actress Sandra Guldberg Kampp captured by Camilo Agudelo. We also worked with the photographer's analog film burns.
The text layout is inspired by movie posters, credits, and subtitle aesthetics. We have faded out parts of the dates and titles to make a reference to the moving camera and create a bridge between the photo exhibition and the film festival. We chose a mint Pantone color to contrast with the tone and vibrancy of the photo and to resonate with the location of the exhibition: Lake Geneva (Léman).
Some panels we created for The Perfect Guests exhibition and the posters were used to decorate the space. This year, the scenography was designed by the TEC studio, which chose to use the font and color to build directional signs.
Programme
The 80 pages paper program for the 10 days festival incorporates the graphic elements of the visual identity. We used Grotta typeface, created by Due Type with a complementary font, Bw Nista Grotesk. The challenge was to establish a clear typographic hierarchy that would make the program easy to read. Given the need to convey a lot of information, such as film summaries, schedules, language details, style information, and awards, we aimed to create a dynamic, playful and rhythmic design.
Social media
For the Instagram grid, we created a distinction between the exhibition The Perfect Guests (︎︎︎) and the festival Everybody’s Perfect. While the exhibition posts used pale blue for the text and 1:1 format, the festival posts were designed in green and in a 4:5 format.
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