2022(CH)
The Perfect Guests
Graphic identity | Social Media | Exhibition design | Poster design
The Geneva-based queer film festival, Everybody's Perfect, organized an exhibition titled The Perfect Guests. This exhibition was displayed on 60 billboards, stretching across 650-meter around Lake Léman. It featured a wide range of filmmakers, actors, artists, and experts, all committed to advocating for positive representation of the LGBTQIA+ community.
Graphic identity
The Perfect Guests exhibition took place throughout the month of September. It showcased photographs by Camilo Agudelo, taken during the past four editions of the Everybody's Perfect Festival.
We were commissioned to design the exhibition poster and panel layouts, aligning them with the festival's graphic identity that would take place a few weeks later.
We were commissioned to design the exhibition poster and panel layouts, aligning them with the festival's graphic identity that would take place a few weeks later.
For the poster, we used a photo of Sandra Guldberg Kampp captured by Camilo Agudelo during the screening of the film "Kød & Blod" by Jeanette Nordhal (DK). The close-up on her eyes engages and challenges the viewer. The text layout draws inspiration from movie posters, credits, and subtitle aesthetics. To create a feeling of motion and connect the photo exhibit with the film festival, parts of the dates and titles were intentionally blurred, akin to the effect of a moving camera. Additionally, we chose a mint Pantone color to contrast with the vibrancy of the photo and harmonize with the exhibition's location: Lake Geneva (Léman).
These initial choices set the foundation for the visual communication, which extends to the overall festival identity (︎︎︎ See Everybody’s Perfect Festival 2022)
These initial choices set the foundation for the visual communication, which extends to the overall festival identity (︎︎︎ See Everybody’s Perfect Festival 2022)
The pannels
The exhibition was held on Quai Wilson, the road along the northern shore of Lake Geneva in Geneva. The 60 panels covered a significant portion of this public area. The festival aimed to design an exhibition that would shed light on the guests' stories for the broader public.
Each panel measured 1.2m in width and 2m in length. Camilo Agudelo's silver photographs were printed using traditional offset techniques on metal boards. Out of the 60 panels, 50 displayed photographs along with accompanying captions and scans from the festival's guestbook. The remaining 10 panels featured bilingual texts in English and French, exploring LGBTQIA+ cultures, the significance of LGBTQIA+ film festivals, and the history of Queer cinema.
During the design process, we used 1x1 scale models to arrange the text and graphic elements, ensuring readability, as the exhibition aimed to be accessible to a wide range of visitors.
Social media
Events
Throughout the month of September, a series of events were organized alongside the exhibition to promote the festival Everybody's Perfect.
The opening event, Perfect Sunsets, took place at Quai Wilson. It was followed by Perfect Dimanche, a queer market held at Theâtre de l'Orangerie. Another event, Perfect Croisière, was a party organized in collaboration with the magazine 360° Fever, held aboard Le Bateau Genève. The Finissage, marking the end of the exhibition, featured a screening of the film Portrait of a Lady on Fire at Les Cinémas des Grütli.
The opening event, Perfect Sunsets, took place at Quai Wilson. It was followed by Perfect Dimanche, a queer market held at Theâtre de l'Orangerie. Another event, Perfect Croisière, was a party organized in collaboration with the magazine 360° Fever, held aboard Le Bateau Genève. The Finissage, marking the end of the exhibition, featured a screening of the film Portrait of a Lady on Fire at Les Cinémas des Grütli.
Photos: Camilo Agudelo, êkhô studio
© 2024