2022(CH)
Groove’N’Move
Visual Identity | Webdesign | Motion design | Social Media | Programming
︎︎︎ See G’N’M 2021
︎︎︎ See G’N’M 2020
︎︎︎ See G’N’M 2021
︎︎︎ See G’N’M 2020
Graphic identity for the 12th edition of Geneva based dance Festival, Groove’N’Move. G’N’M promotes urban dances and the artistic diversity of hip hop throughout different events.
Graphic identity
Dancer: dancercho
Photographs and videos: Cédric Sintes
Artistic dance direction: Sebastien Boucher
This year’s edition showcases dancer and choregraph Cho. His position inspired the composition of the poster. The color of the year is a diluted green pantone, both vibrant and vaporous at the same time. We used gradients to create a lightweight atmosphere and contrast with the angular building structured with lines. We played with the perspectives of the architectural background and the letters, to reinforce the dynamic of the photography. The acronym ‘GNM’ surrounds and supports the position of the dancer.
Public of the show 
Installation Video teaser
Series of short teasers, displayed on publicity boards, and in the Public Transport of Geneva (TPG). We played with forms and colors, animated over clips from battles, shows and studio videos of the dancer Cho.
Shirts and signage
The global communication was designed across a wide range of mediums, shirts, banners, roll-ups, flyers, stickers, TV screens, etc.
Sticker for the Battle Exhibition and festival shirts
Trophy Battle Kids & Juniors
Flyers and posters for the Workshops and Battle Kids & JuniorsOnline communication
Three years ago we redesigned the website of the festival. Each year we implement the visual identity and create variations for social media assets.
© 2024