êkho studio

ALPI Training

ALPI needed a global graphic identity, encompassing the logo, social media content, app and website design, as well as merchandise such as sportswear, display tents, and prints.

The logo uses an open A to make a T within, symbolizing ALPI Training. We adjusted the lines and angles of the Beausite font from the Swiss foundry Fatype. This font works well in both print and digital, making it versatile and consistent across the app. The monogram also serves as the app icon.

The visual identity aims to mirror ALPI’s values, focusing on professionalism, endurance, the significance of the outdoors, and the goal of "Reaching Your Peak”. The app is tailored to accompany professional athletes, running teams, and individuals with marathon goals across all levels. The visual identity focuses on clarity and performance.

A digital communication system was developed for ALPI, covering YouTube videos, social media content, posts, newsletters, and the website blog.

ALPI, focusing on athletes and race preparation, employs a color-coded system: red for the team and ambassadors, varying shades of blue for partners and projects, and fluorescent greens for professional advice, spotify playlists and articles.

The app aims to display data and track progress effectively. The design incorporates motion design and video editing to animate the diverse content ALPI generates. Aligned with the global identity, we provided templates to ensure consistency across all materials.

The app is developed by Alter&Go, while the AI individualized program is designed by SquareFactory. We collaborated with the two companies to ensure a consistent adaptation of the visual identity across the app and the web, including the creation of a series of icons and the development of button systems.